Startup Marketing – How to Build Online Presence Step by Step process
Starting a business is exciting, but without proper marketing, even great startups struggle. A strong online presence helps startups gain visibility, trust, and consistent leads.
At Roxson Media, we help startups grow with a clear step-by-step digital marketing approach.
🚀 Startup Online Presence – What to Do Step by Step
1️⃣ Build a Strong Digital Foundation
This is the base of your startup marketing.
What we set up:
✅ Professional website (mobile-friendly & fast)
✅ Domain, hosting & SSL security
✅ Clear pages:
- Home
- About
- Services
- Portfolio
- Contact
✅ WhatsApp chat & call buttons
👉 Your website is your digital office – open 24/7 for customers.
2️⃣ Google Presence (Very Important 🔥)
Local visibility = local leads.
📍 Google My Business (GMB) Setup
We optimize:
- Business name, address & phone number
- Services & keywords
- Office photos, posters & reels
- Business description
⭐ We also help collect customer reviews.
📈 Helps rank for searches like:
“digital marketing agency near me”
👉 This brings free local leads without ads.
3️⃣ Social Media Presence
Your audience spends time on social media — your startup must be there.
We create & optimize:
📘 Facebook Business Page
📸 Instagram Business Account
▶️ YouTube Channel
💼 LinkedIn Company Page
What to post:
- Posters (services & offers)
- Reels (tips, before/after, client work)
- Testimonials
- Behind-the-scenes content
👉 Consistency is more important than perfection.
4️⃣ Content Marketing (Trust Builder)
Content helps people trust your startup before contacting you.
Types of content we create:
✍️ SEO-friendly website blogs
🎥 Reels & short videos
🖼️ Creative posters
📚 Case studies & success stories
5️⃣ Paid Advertising (For Fast Results)
When startups need quick leads, paid ads help.
Ads we run:
🎯 Google Ads (search leads)
🎯 Meta Ads (Facebook & Instagram)
🎯 YouTube Ads (brand awareness)
💡 Strategy:
- Start with small budget
- Test different ads
- Scale what works
6️⃣ SEO – Long-Term Growth Strategy
SEO helps startups get steady leads every month.
Our SEO process:
🔍 Keyword research
🛠️ On-page SEO
📍 Local SEO optimization
🔗 Backlink building
👉 SEO = slow at first, powerful long term.
7️⃣ Automation & Lead Handling
Fast response = more conversions.
Automation setup:
🤖 WhatsApp automation
📩 Auto replies & follow-ups
📊 Lead tracking systems
📧 Email marketing
👉 No lead is missed, even outside working hours.
8️⃣ Branding & Trust Elements
People trust professional-looking brands.
We create:
🎨 Logo & brand colors
🧾 Visiting cards & brochures
🌟 Client reviews & testimonials
🔒 Secure website & privacy policies
👉 Trust converts visitors into customers.
9️⃣ Analytics & Continuous Improvement
Marketing improves when you track results.
Tools we use:
📊 Google Analytics
📈 Google Search Console
📉 Ad performance reports
🔄 Improve what works
❌ Stop what doesn’t
🎯 Simple Startup Marketing Formula
Online Presence =
Website + Google + Social Media + Content + Ads + Trust
🚀 Why Startups Choose Roxson Media?
✔ Startup-friendly strategies
✔ Affordable pricing
✔ Step-by-step execution
✔ Lead-focused marketing
✔ 24/7 support
We don’t confuse startups — we guide them.