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Google Ads & Meta Ads Services by Roxson Media – Step-by-Step Process

Online advertising is one of the fastest ways to grow your business. At Roxson Media, we offer two powerful advertising solutions to help brands reach the right audience, generate leads, and increase sales:

✅ Google Ads
✅ Meta Ads (Facebook & Instagram Ads)

This blog explains each ad type step by step, so you clearly understand how it works and how we manage it for your business.

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🔷 1. Google Ads – Step-by-Step Process

Google Ads helps your business appear exactly when people are searching for your services or products.

🔹 Step 1: Business & Goal Analysis

We first understand:

• Your business type
• Target audience
• Budget
• Goal (Leads, sales, traffic, brand awareness)

This helps us choose the right Google Ad campaign type.

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🔹 Step 2: Choosing the Right Google Ad Type

✅ Search Ads

What it is:
Text ads shown on Google search results.

Example:
When someone searches

Question – “digital marketing agency near me”

Answer – At the top of search results shows your agency or services ads after the AI content generation

Best for:
✔ Leads
✔ Calls
✔ Service-based businesses

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✅ Display Ads

What it is:
Image or banner ads shown on websites, mobile apps, and YouTube partner sites.

Best for:
✔ Brand awareness
✔ Remarketing
✔ Visibility

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✅ Video Ads (YouTube Ads)

What it is:
Ads shown on YouTube videos (skippable, non-skippable, Shorts).

Best for:
✔ Brand promotion
✔ Storytelling
✔ Trust building

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✅ Shopping Ads

What it is:
Product ads with image, price, and store name.

Best for:
✔ eCommerce websites
✔ Online product sales

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✅ App Ads

What it is:
Ads that promote mobile apps across Google Search, Play Store, YouTube, and Display.

Best for:
✔ App installs
✔ App engagement

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✅ Performance Max (PMax)

What it is:
One campaign running across Search, Display, YouTube, Gmail, and Discover using AI automation.

Best for:
✔ Leads
✔ Sales
✔ All-in-one growth

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🔹 Step 3: Keyword Research & Targeting

We research:

• High-intent keywords
• Location targeting
• Device targeting
• Audience behavior

This ensures your ads reach the right people.

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🔹 Step 4: Ad Creation & Optimization

• High-quality ad copy
• Eye-catching visuals
• Conversion-focused landing pages
• Continuous performance monitoring

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🔹 Step 5: Tracking & Reporting

We track:

• Clicks
• Leads
• Sales
• Cost per result

And provide regular performance reports.

🔷 2. Meta Ads (Facebook & Instagram Ads) – Step-by-Step Process

Meta Ads help you connect with people where they spend most of their time—Facebook & Instagram.

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🔹 Step 1: Audience Research

We define:

• Age, gender, location
• Interests & behaviors
• Custom & retargeting audiences

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🔹 Step 2: Choosing the Right Meta Ad Type

1️⃣ Awareness Ads

Goal: Brand visibility

Best for:
✔ New brands
✔ Promotions
✔ Reach campaigns

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2️⃣ Traffic Ads

Goal: Drive visitors

Used for:
✔ Website traffic
✔ Landing pages
✔ WhatsApp traffic

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3️⃣ Engagement Ads

Goal: Interaction

Includes:
✔ Likes
✔ Comments
✔ Shares
✔ Video views

Best for:
✔ Social proof
✔ Trust building

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4️⃣ Leads Ads

Goal: Lead generation

Lead types:
✔ Instant form leads
✔ WhatsApp leads
✔ Messenger leads
✔ Calls

Best for:
✔ Service businesses
✔ Local businesses

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5️⃣ App Promotion Ads

Goal: App installs & actions

Best for:
✔ Mobile applications

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6️⃣ Sales (Conversion) Ads

Goal: Sales & purchases

Used for:
✔ eCommerce
✔ Product catalogs
✔ Retargeting

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🔹 Step 3: Ad Creative Selection (Formats)

We design ads in:

• Image Ads
• Video Ads
• Carousel Ads
• Collection Ads
• Reels Ads
• Story Ads

Creatives are optimized for high engagement & conversions.

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🔹 Step 4: Budget Setup & Optimization

• Smart budget allocation

• A/B testing
• Audience optimization
• Daily monitoring

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🔹 Step 5: Performance Tracking & Scaling

We analyze:

• Cost per lead
• Cost per sale
• ROAS (Return on Ad Spend)

And scale what works best 🚀

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📌 Quick Summary

Google Ads – Best Use

Meta Ads – Best Use

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🚀 Why Choose Roxson Media?

✔ Expert ad strategy
✔ High-quality creatives
✔ Affordable pricing
✔ Data-driven results
✔ 24/7 support

We don’t just run ads—we grow your business.